Advertising, the Uneasy Persuasion
作者：
Michael Schudson
出版社： Basic Books
副标题： Its Dubious Impact on American Society
出版年： 1986
页数： 288
定价： USD 27.00
装帧： Paperback
ISBN： 9780465000807
出版社： Basic Books
副标题： Its Dubious Impact on American Society
出版年： 1986
页数： 288
定价： USD 27.00
装帧： Paperback
ISBN： 9780465000807
内容简介
This widely praised assessment of advertising as a business and a social institution persuasively concludes that advertising is not nearly as important, effective, or scientifically founded as either its advocate or its critics imagine.
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American Advertising represents Capitalist Realism
3有用 Jean 2005-08-15
Advertising.IfoundacopyinSFMainLibrary.Itisaninterestingbook,eventhoughIhadtorenewittwicebeforeicoul... 查看全部>>
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American Advertising represents Capitalist Realism
3有用 Jean 2005-08-15
Advertising.IfoundacopyinSFMainLibrary.Itisaninterestingbook,eventhoughIhadtorenewittwicebeforeicoul... 查看全部>>
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