Marketer's Toolkit
副标题： The 10 Strategies You Need To Succeed
出版年： 2000-1
页数： 230
定价： 212.00元
ISBN： 9781591397625
内容简介
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits.
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哈佛商务指南系列•营销者百宝箱
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amyli1005
2014-01-27
My boss gave this to me 6 months ago, I started the reading on the airplane to the states. it's a very good summary of what marketing people shall do to perform in marketing the products. I think as a employee of DMA team, we shall start from this book, then we will have a good understanding of what is Digital Marketing.
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0
[已注销]
2010-01-19
9. 哎，不管是什么书，都没有办法直接搬过来的。。。
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0
amyli1005
2014-01-27
My boss gave this to me 6 months ago, I started the reading on the airplane to the states. it's a very good summary of what marketing people shall do to perform in marketing the products. I think as a employee of DMA team, we shall start from this book, then we will have a good understanding of what is Digital Marketing.
-
0
[已注销]
2010-01-19
9. 哎，不管是什么书，都没有办法直接搬过来的。。。
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很好的入门理论读物，适合有3年以上实际营销经验希望在理论上有提高的marketer
4有用 又是一个晴天 2010-02-13
一本很好的营销人(marketer)的入门读物。涵盖了市场营销的所有工作职责和工作流程。所有的理论要点和基本概念都有了。不过只是入门读物。具体的每个环节还要看别的书。如果是做了一段时间的营销需要在理论... 查看全部>>
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很好的入门理论读物，适合有3年以上实际营销经验希望在理论上有提高的marketer
4有用 又是一个晴天 2010-02-13
一本很好的营销人(marketer)的入门读物。涵盖了市场营销的所有工作职责和工作流程。所有的理论要点和基本概念都有了。不过只是入门读物。具体的每个环节还要看别的书。如果是做了一段时间的营销需要在理论... 查看全部>>
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