Marketer's Toolkit•短评

0 amyli1005 2014-01-27

My boss gave this to me 6 months ago, I started the reading on the airplane to the states. it's a very good summary of what marketing people shall do to perform in marketing the products. I think as a employee of DMA team, we shall start from this book, then we will have a good understanding of what is Digital Marketing.
0 [已注销] 2010-01-19

9. 哎，不管是什么书，都没有办法直接搬过来的。。。

书名： Marketer's Toolkit
作者： Business Essentials Harvard
副标题： The 10 Strategies You Need To Succeed
出版年： 2000-1
页数： 230
定价： 212.00元
ISBN： 9781591397625