The Advertising Concept Book
内容简介
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.
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S&L
2012-04-18
很有启发 案例挺不少 还是买了吧
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硕大的坚果一颗
2008-11-25
理论说得不错
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swallowtail
2012-04-15
后悔没在HK买。。。 最终从米国AMZON上买回来~ 拖拖拉拉读了很久，工作之后结合平时的工作经验阅读，更能与real cases融会贯通起来。
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0
Ashes of time
2013-12-31
单纯地喜欢sketch
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0
S&L
2012-04-18
很有启发 案例挺不少 还是买了吧
-
0
硕大的坚果一颗
2008-11-25
理论说得不错
-
0
swallowtail
2012-04-15
后悔没在HK买。。。 最终从米国AMZON上买回来~ 拖拖拉拉读了很久，工作之后结合平时的工作经验阅读，更能与real cases融会贯通起来。
-
0
Ashes of time
2013-12-31
单纯地喜欢sketch
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