The Lovemarks Effect
作者:
Kevin Roberts
出版社: powerHouse Books
副标题: Winning in the Consumer Revolution
出版年: 2006-11
页数: 272
定价: USD 29.95
装帧: Hardcover
ISBN: 9781576872673
出版社: powerHouse Books
副标题: Winning in the Consumer Revolution
出版年: 2006-11
页数: 272
定价: USD 29.95
装帧: Hardcover
ISBN: 9781576872673
内容简介
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectiv...
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