Where the Suckers Moon
作者：
Randall Rothenberg
出版社： Vintage
副标题： The Life and Death of an Advertising Campaign (Vintage)
出版年： 1995-10
页数： 15
定价： USD 16.00
装帧： Paperback
ISBN： 9780679740421
出版社： Vintage
副标题： The Life and Death of an Advertising Campaign (Vintage)
出版年： 1995-10
页数： 15
定价： USD 16.00
装帧： Paperback
ISBN： 9780679740421
内容简介
Rothenberg chronicles the brief, turbulent marriage between a recession-plagued auto company and an aggressively hip ad agency (whose creative director despised cars), capturing both the ad world's tantalizing gossip and the broader significance of its creations. "Simply the best book about advertising I have ever read."--Neil Postman (Technopoly).
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