Propaganda
出版社: Ig Publishing
出版年: 2004-9-1
页数: 175
定价: USD 14.95
装帧: Paperback
ISBN: 9780970312594
内容简介
“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky
作者简介
Edward Louis Bernays (November 22, 1891 – March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious.
该书热门标签
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0
Clay四处漂 2012-03-05
Edward Bernays,公关之父,有阅读价值
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0
璟 2012-05-28
Sometimes we have to go back to the beginning to understand the end.
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0
Printemps 2012-05-20
A book worthy of reading
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0
饿死南 2011-03-06
The origin of modern Public Relation
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0
智勇双无王酱油 2012-10-10
说好的书评呢!
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0
岚若 2013-04-20
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. "
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D调de玄小鹤 2015-03-20
我抱着虔诚的期待借回了公关之父的宣传著作……还以为会是晦涩难啃的理论书……结果,通篇竟都是轻松愉快的绪论属性TT不过也算适合给我入门科普~
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Collin 2017-05-01
Should have been middle-school class material.
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Aida的玩偶 2013-09-09
Si consideramos la constitución de la sociedad como un todo, más a menudo de lo que se pueda pensar, la nueva propaganda sirve para focaliza
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2
liubinyan 2012-05-30
短小精悍的佳作——作者是著名骗子弗洛伊德的外甥
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3
无组织,有纪律 2014-09-05
Bernays在书里关于PR的Justification说的太多了,导致会显得干货很少。本书与《参与感》结合读效果拔群。或许《舆论的结晶》会更有用些。
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2
liubinyan 2012-05-30
短小精悍的佳作——作者是著名骗子弗洛伊德的外甥
-
0
Clay四处漂 2012-03-05
Edward Bernays,公关之父,有阅读价值
-
0
璟 2012-05-28
Sometimes we have to go back to the beginning to understand the end.
-
0
Printemps 2012-05-20
A book worthy of reading
-
0
饿死南 2011-03-06
The origin of modern Public Relation
-
0
智勇双无王酱油 2012-10-10
说好的书评呢!
-
0
岚若 2013-04-20
"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. "
-
0
D调de玄小鹤 2015-03-20
我抱着虔诚的期待借回了公关之父的宣传著作……还以为会是晦涩难啃的理论书……结果,通篇竟都是轻松愉快的绪论属性TT不过也算适合给我入门科普~
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0
Collin 2017-05-01
Should have been middle-school class material.
评价“Propaganda”