The Art of Social Media

By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you.

But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money.

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.

For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Guy Kawasaki is the chief evangelist of Canva, an online graphic design tool. Formerly, he was an advisor to the Motorola business unit of Google and chief evangelist of Apple. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Peg Fitzpatrick is co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki.

Social media is Peg's passion. And her job. She shares her professional experience working day-to-day in the trenches of social media, marketing, and blogging. She works with global brands and leaders in the social media sphere. She's spearheaded successful social-media campaigns for Motorola, Audi, Canva, Google, and Virgin as well as having been a brand ambassador for Kimpton Hotels. She work with the best brands and make them even better!

Peg is a social media strategist working with Guy Kawasaki, the director of digital marketing for Kreussler Inc., and manages a total social media platform of over ten million. Peg is co-editor-in-chief of the popular 12 Most website.

Peg grew up in East Rochester, New York. She currently lives with her husband of a zillion years, smart, gorgeous and funny off-spring, and lovable golden retriever in beautiful New Hampshire.