Strategic Marketing Management
作者:
R·M·S·Wilson
|
Richard Wilson
|
Colin Gilligan
出版年: 1997-10
页数: 700
定价: $ 62.09
ISBN: 9780750622448
出版年: 1997-10
页数: 700
定价: $ 62.09
ISBN: 9780750622448
内容简介
Strategic Marketing Management is now well established as the classic textbook on the subject. Its step by step approach provides comprehensive coverage of the five key strategic stages: *Where are...
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