paranoid书评 >
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Givers vs. Takers: The Surprising Truth about Who
0有用 0无用 2017-06-06
Givers vs. Takers: The Surprising Truth about Who Gets AheadPublished: April 10, 2013 in Knowledge@Wharton http://knowledge.wharton.upenn.edu/article....
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'Contagious': Jonah Berger on Why Things C
5有用 0无用 2017-06-01
'Contagious': Jonah Berger on Why Things Catch OnPublished: March 13, 2013 in Knowledge@WhartonIf you have watched and shared PSY's "Gangnam Styl...
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退步
3有用 2无用 2017-05-25
这本书在理论、实践上的贡献,明显不如他的前两本书Managing Brand Equity (1990)和Building Strong Brands (1996)...
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More than a time killer
3有用 0无用 2017-05-25
真不明白"My Sister's a barista" 翻译成中文怎么就成了“情迷星巴克”。出版社再次表现出露骨的吆喝赚钱愿望。也难怪,每个领子比较白的中国人,前一阵子都借着某些热销书成了Jack Welch——至少坚定不移的这样以为。回到这本书上,很轻松的一本书,一天时间足够看...
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