这本书在理论、实践上的贡献，明显不如他的前两本书Managing Brand Equity (1990)和Building Strong Brands (1996)
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退步
3有用 2无用 paranoid 2006-12-03
这本书在理论、实践上的贡献，明显不如他的前两本书Managing Brand Equity (1990)和Building Strong Brands (1996)...
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Reading this book more than twice is a must
2有用 1无用 理欧高 2006-11-13
No more to say, this book is the most classic one in this industry. Aaker is a famous professor and professional in brand management. If you want to b...
