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only 2 points, why need a book to tell?

dukezy8 对 Crossing the Chasm 的书评 发表时间：2009-12-03 18:12:25

the author is trying to identify the different marketing strategy for high-tech companies and ordinary companies. he points out the unique phenomenon of high tech products marketing, which requires crossing the chasm between earlier cooler adaper with bigger more profitable mainstream market.
the second point is about how to cross the chasm, a.k.a. targeting a single industry or group of users, a so-called "vertical market".
following these two points, the author rhetorically compiling many small cases without solid academic data or analysis, I am not sure why it worth that much recommendations?

有用 7 无用 2

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永远自由的心
永远自由的心 2013-01-30 07:19:52

I will comment after reading

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Adam
Adam 2011-12-11 02:53:18

saying less is saying more. I never buy a book stating over 10 rules or points that I need to follow. I think your summary is good, but this book is also a very classic book for a guys without much market base knowledge and experience.

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猴头姑
猴头姑 2010-09-21 16:36:20

i hope more people can summary books in this way

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猴头姑
猴头姑 2010-09-21 16:35:54

i like your straightforward comment. snap

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sykic.
sykic. 2009-12-08 12:47:34

i never read that book...

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《Crossing the Chasm》热门书评

Crossing the Chasm

书名： Crossing the Chasm
作者： Geoffrey A·Moore
出版社： HarperBusiness
副标题： Marketing and Selling Disruptive Products to Mainstream Customers
出版年： 2006-8
页数： 227
定价： 133.00元
装帧： Paperback
ISBN： 9780060517120