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Mid Century Ads
(11人已评价)Steven Heller | Taschen | 2012-3-30Americanprintadvertisinginthe50sand60sGleanedfromthousandsofimages,thiscompanionsetofbooksofferstheb...
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A Guide to Modern Econometrics
(10人已评价)Marno Verbeek | Wiley | 2012-3-26Thishighlysuccessfultextservesasaguidetoalternativetechniquesineconometricswithanemphasisonthepracti...
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The Founder's Dilemmas
(24人已评价)Noam Wasserman | Princeton University Press | 2012-3-25Oftendownplayedintheexcitementofstartingupanewbusinessventureisoneofthemostimportantdecisionsentrepr...
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The Idea Factory
(28人已评价)Jon Gertner | Penguin Press | 2012-3-15Asweeping,atmospherichistoryofBellLabsthathighlightsitsunparalleledroleasanincubatorofinnovationandb...
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我在黑道學會的88堂商管課
(23人已评价)三采文化出版事業有限公司 | 2012-3-3黑道幫派,是歷史最悠久的企業,他們以獲利為目標,不受景氣影響,屹立不搖,這些都有賴組織內各司其職,精實的菁英體系,從小弟到老大,他們到底分別掌握了哪些做事原則?「在我的腦海裡,隨便就能想到十幾個由仍然...
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Principles of Pricing
暂无评论Rakesh V·Vohra | | 2012-3Pricingdrivesthreeofthemostimportantelementsoffirmsuccess:revenueandprofits,customerbehaviorandfirmi...
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