Principles of Pricing
作者:
Rakesh V·Vohra
|
Lakshman Krishnamurthi
副标题: An Analytical Approach
出版年: 2012-3
页数: 260
定价: $ 56.50
ISBN: 9781107010659
副标题: An Analytical Approach
出版年: 2012-3
页数: 260
定价: $ 56.50
ISBN: 9781107010659
内容简介
Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking c...
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