Scripted Affects, Branded Selves
作者:
Gabriella Lukacs
出版社:
Duke University Press Books
副标题:
Television, Subjectivity, and Capitalism in 1990s Japan
出版年:
2010-8
页数:
272
定价:
$ 25.93
装帧:
Paperback
ISBN:
9780822348245
内容简介
In Scripted Affects, Branded Selves, Gabriella Lukacs analyzes the development of a new primetime serial called "trendy drama" as the Japanese television industry's ingenuous response t...
(展开全部)
In Scripted Affects, Branded Selves, Gabriella Lukacs analyzes the development of a new primetime serial called "trendy drama" as the Japanese television industry's ingenuous response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political economic analysis of television production with reception research, Lukacs suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium's downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could much more flexibly be manipulated to satisfy mass and niche demands than more conventional marketing criteria such as generation, ethnicity, or gender. Lukacs argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
该书热门标签
您对《Scripted Affects, Branded Selves》有什么评价吗,点击右上角“我想说两句”,说出你的看法吧。
有什么“读后感”吗?您可点击右上角“我要写长评”来进行评价噢。
猜您喜欢读
网友关注
网友关注
精品推荐
分类导航
评价“Scripted Affects, Branded Selves”