New Service Development
作者:
James A·Fitzsimmons
|
Mona J·Fitzsimmons
|
James Fitzsimmons
出版年: 1999-11
页数: 348
定价: $ 85.88
ISBN: 9780761917427
出版年: 1999-11
页数: 348
定价: $ 85.88
ISBN: 9780761917427
内容简介
This is the first book to address the topic of new service development for the evolving experience economy. It draws upon the expertise of internationally recognized authors and covers topics in service innovation, process design, and implementation. Contributors from the fields of operations management, marketing, marketing information technology, and organizational behaviour explore the issues that service firms must address to sustain advantage in the new experience economy.
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