理欧高书评 >
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So far the most useful handbook for marketers
0有用 0无用 2017-05-25
One of the authors of this book is a professional coming from Procter & Gamble. He is quite erudite and full of deep insights in business. This bo...
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Reading this book more than twice is a must
2有用 1无用 2017-05-25
No more to say, this book is the most classic one in this industry. Aaker is a famous professor and professional in brand management. If you want to b...
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