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• So far the most useful handbook for marketers

  对《品牌知行》这本书的评价 2006-11-13

  OneoftheauthorsofthisbookisaprofessionalcomingfromProcter&Gamble.Heisquiteeruditeandfullofdeepinsigh... 查看全部>>

• Reading this book more than twice is a must

  对《品牌领导》这本书的评价 2006-11-13

  Nomoretosay,thisbookisthemostclassiconeinthisindustry.Aakerisafamousprofessorandprofessionalinbrandm... 查看全部>>