笔记

1 INTRODUCTION

Restraint in preparation. Simplicity in design. Naturalness in delivery.

An Approach, Not a Method

The six aptitudes are: design, story, symphony, empathy, play, and meaning.

PREPARATION
Creativity, Limitations, and Constraints,

In Sum
• Like a Japanese bento, great slide presentations contain
appropriate content arranged in the most efficient, graceful
manner without superfluous decoration. The presentation of the
content is simple, balanced, and beautiful.

• Presentation Zen is an approach, not an inflexible list of rules to
be followed by all the same way. There are many paths to
designing and delivering presentations.

• The "Death by PowerPoint" approach is common and
"normal" but it is not effective. The problem is not one of
tools or technique so much as it is a problem of bad habits.
Though some tools are better than others, it is possible to
present effectively even with older versions of PowerPoint (or
Keynote, etc.).

• In the "conceptual age" solid presentation skills are more
important now than ever before. Presenting well is a "whole
minded" skill. Good presenters target people's "left brain" and
"right brain."

• Live talks enhanced by multimedia are about storytelling and
have more in common with the art of documentary film than the
reading of a paper document. Live talks today must tell a story
enhanced by imagery and other forms of appropriate
multimedia.

• We've learned some ineffective habits over the years. The first
step to change is letting go of the past.


Planning Analog, 45
"If you have the ideas,
you can do a lot without machinery.
Once you have those ideas,
the machinery starts working for you....
Most ideas you can do pretty darn well
with a stick in the sand."
—Alan Kay
(Interview in Electronic Learning,April 1994

What's my point? And why does it matter?

Handouts Can Set You Free

In Sum
• Slow down your busy mind to see your problem and goals more clearly.
• Find time alone to see the big picture.
• For greater focus, try turning off the computer and going analog.
• Use paper and pens or a whiteboard first to record and sketch out your ideas.
• Key questions: What's your main (core) point? Why does it matter?
• If your audience remembers only one thing, what should it be?
• Preparing a detailed handout keeps you from feeling compelled to cram everything into your visuals

Crafting the Story, 75

simplicity, unexpectedness, concreteness, credibility, emotions, and stories.

Step 1 Brainstorming.
Step 2 Grouping & identifying the core.
Step 3 Storyboarding off the computer

In Sum
• Make your ideas sticky by keeping things simple, using examples and stories, looking for the unexpected, and tapping into people's emotions.
• A presentation is never just about the facts.
• Brainstorm your topic away from the computer, chunk (group) the most important bits. Identify the underlying theme and be true to that theme (core message) throughout the creation of the presentation.
• Make a storyboard of your ideas on paper—and then use software to lay out
• a solid structure that you can see.
• Show restraint at all times and bring everything back to the core message.

DESIGN
Simplicity: Why it Matters, 103

In Sum
• Simplicity is powerful and leads to greater clarity, yet it is neither simple nor easy to achieve.
• Simplicity can be obtained through the careful reduction of the nonessential.
• As you design slides, keep the following concepts in mind: subtlety, grace, and understated elegance.
• Good designs have plenty of empty space. Think "subtract" not "add."
• While simplicity is the goal, it is possible to be "too simple." Your job is to find the balance most appropriate to your situation.

Presentation Design: Principles and Techniques, 119

Signal vs Noise Ratio
Picture Superiority Effect

Ask yourself this: What information are you representing with the written word on a slide that you could replace with a photograph (or other appropriate image or graphic)?

My personal favorite photo site
• iStockphoto (www.istockphoto.com)
Here are some other places to get low-cost images
• Dreams Time (www.dreamstime.com)
• Fotolia (www.fotolia.com)
• Japanese Streets (www.japanesestreets.com)
• Shutter Stock (www.shutterstocl<.com)
• Shutter Map (www.shuttermap.com)

Here are a few sites that offer free images
• Morgue File (www.morguefile.com)
• Flickr Creative Commons Pool (www.flickr.com/creativecommons)
• Image After (www.imageafter.com)
• Stock.xchng (www.sxc.hu)
• Everystockphoto search engine (www.everystockphoto.com)

The Big Four: Contrast, Repetition, Alignment, Proximity


In Sum
• Design matters. But design is not about decoration or about
ornamentation. Design is about making communication as easy and
clear for the viewer as possible.
• Keep the principle of signal-versus-noise in mind to remove all
nonessential elements. Remove visual clutter. Avoid 3-D effects.
• People remember visuals better than bullet points. Always ask yourself how you can use a strong visual—including quantitative displays—to enhance your narrative.
• Empty space is not nothing; it is a powerful something. Learn to see andmanipulate empty space to give your slide designs greater
organization, clarity, and interest.
• Use the principle of contrast to create strong dynamic differences
among elements that are different. If it is different, make it very
different.
• Use the principle of repetition to repeat selected elements throughout your slides. This can help give your slides unity and organization.
• Use the principle of alignment to connect elements visually (through invisible lines) on a slide. Grids are very useful for achieving good alignment. This will give your slide a clean, well-organized look.
• Use the principle of proximity to ensure that related items are grouped together. People will tend to interpret items together or near to each other as belonging to the same group.

Create visuals that are simple with clear design priorities that contain
• elements which guide the viewer's eye.
• Have a visual theme but avoid tired, overused software templates.
• Limit bullet points or avoid them completely.
• Use high quality graphics.
• Build (animate) complex graphics to support your narrative.
• Think "maximum effect with minimum means."
• Learn to see empty space, and learn to use it in a way that brings greater clarity to visuals.

DELIVERY
The Art of Being Completely Present,
Connecting With an Audience,
THE NEXT STEP
The Journey Begins,