One of the authors of this book is a professional coming from Procter & Gamble. He is quite erudite and full of deep insights in business.
This book contains almost any knowledge and every tool in the brand management, from academic model to best practices. So no matter who you are, you must have one as long as you do the work related to marketing.
So far the most useful handbook for marketers
《品牌知行》热门书评
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一本实在的案头工具书
4有用 0无用 尚品 2006-03-21
刚拿到这本书，翻了两三页，看了一下提纲，就放下了字太多，看得太累等第二次再翻看得时候，感觉的就很不一样当时因为工作原因，需要了解广告评估的流程，可因为入行不久，所以没有很确切的方式方法。于是翻阅了大量资料，可大多只告诉你what而不会告诉你how后来想到《品牌知行》里面好像提到有这个章节。通过一个简...
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So far the most useful handbook for marketers
0有用 0无用 理欧高 2006-11-13
One of the authors of this book is a professional coming from Procter & Gamble. He is quite erudite and full of deep insights in business. This bo...
