Publish or Perish - High-tech Publicity Redefined

Publish or Perish - High-tech Publicity Redefined

- http://www.hwswworld.com/wp/?p=112

In the academia, why those professors, especially those assistant professors working so hard, the answer is Publish or Perish. Now if you are in IT or related industries, please do not tell me that you are not aware of Wired Magazine. I interviewed Brian Behlendorf the night before last. Brian was former webmaster, also Chief Engineer of Wired Magazine, Co-founder open source Apache project, and now serves as Founder and CTO of Collab.Net, which has board members like Tom O’Reilly, the Founder of O’Reilly Media. After interviewed by our Frontier Journal, what will be Collab.Net’s next major PR event, here you go (I copied and pasted from Collab.Net’s website):

Staying Ahead In a Flat World: What’s Next? - A Provocative Thought-Leadership panel, November 30, 2006, in New York City
Featured panelists:

    * Thomas L. Friedman, New York Times columnist and author of the run-away best-selling business book, “The World is Flat”
    * Tim O’Reilly, CEO and founder of O’Reilly Media and Internet luminary who coined the term Web 2.0
    * Brian Behlendorf, CTO and co-founder of CollabNet, co-founder of Apache Web Server Foundation and open source guru profiled in “The World is Flat”
    * Devin Wenig, Chief Operating Officer, Reuters Group P.L.C. whose “Fast Forward” IT business transformation is profiled in “The World is Flat”

The panel is moderated by a senior editor of FORTUNE, and hosted by an executive editor of InformationWeek.
The live event will take place on Thursday, November 30, 2006 at 3:45PM EST (doors open at 3PM) in New York City.
Attendance to the live event is limited and by invitation only!

Can you imagine how much it will cost financially and how much efforts it takes for Collab.Net’s staffs to put them together? Of course, it is a tremendous effort comparing with Brian’s Frontier Visionary Interview featured in Frontier Journal - with just thirty minutes interview time allocated, and you are online to the world, reaching anyone anytime, anywhere in anyway.

According to our recent statistics, so far the most popular Frontier Visionary Interview we made in terms of audio file downloading frequency is Steve Woz,
Co-founder of Apple Computer, and the second is Ann Winblad, Co-founder of Hummer Winblad Venture Partners

No one will argue with me that when you go, you should go to the top, which means to sell your products and/or services, you have to talk to those decision makers or those who might have impacts on decision makers, that is so called effective marketing.

Please note that in today’s fast moving market economy, no publicity is 100% free, whether for online marketing or off-line marketing. However what you would like to choose is the publicity service with best performance/cost ratio, you might make your decision based on your gut of feeling or rule of thumb, if there is no accurate in-house secret formula handy at your side.

If you are still spending your budget dollars on advertisement or even more costly publicity events, please change your mind time. Frontier Publicity Platform including Frontier Journal, Frontier Leadership Interview, Frontier Awards might help you to reach those decision makers in your targeted industries much more effectively, efficiently and affordably