Rethinking Marketing
作者:
Douglas T·Brownlie
|
Robin Wensley
|
Richard Whittington
出版年: 1998-12
页数: 288
定价: $ 200.01
ISBN: 9780803974906
出版年: 1998-12
页数: 288
定价: $ 200.01
ISBN: 9780803974906
内容简介
'This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and chall...
评价“Rethinking Marketing”