The book is about a marketing genius who has a good idea in cloud computing and how he builds his billion dollar company from scratch. Throughout the book, Marc Benioff listed 111 points about entrepreneurship, covering from financing, human resources, marketing, visions etc.
The most impressive part is on marketing, especially on how Salesforce won competitions during startup phase, when SaaS had not been accepted by customers yet. There are several dirty but legal strategies Salesforce has adopted to successfully build up their brand. Those strategies are inspiring and deserve merits. However, a weakness here is the author didn't mention anything about competitors' strategies to curb Salesforce's development.
A Marketing Genius
《云攻略》热门书评
-
《云攻略》解读
7有用 0无用 斯童 2010-11-17
《云攻略》是一本书,一本由世界著名的软件公司Salesforce.com的创始人和CEO马克·贝尼奥夫(Marc Benioff)撰写的带有自传性质的书。云攻略不是对天上飘浮着的云如何飘移的指导策略,而是对虚拟世界中的云(Cloud)如何运作的指导策略。了解云攻略,先要了解云计算(Cloud Com...
-
Salesforce的成功学,如何学以致用?
6有用 2无用 何晓阳 2015-01-08
我们人类这个群体,普遍缺乏必要的耐心和想象力。我们总是很容易把自己日常使用的一些东西看的很普通,正所谓“司空见惯”。比如说我们天天使用的手机,比如说我们天天使用的浏览器,比如说我们天天乘坐的汽车和飞机,等等。除了重塑手机的乔帮主,我们也不大知道浏览器的发明者马克.安德森和他的网景公司,我们也不大记得...
-
在云端
6有用 1无用 秋叶 2012-03-16
毫无疑问,这本书值得我好好研究,倒不是说他谈的内容让我醍醐灌顶激动万分,这种商业书,你知道的,能让你读了还想读的,已经越来越少了。从营销的角度,本书的作者贝尼奥夫无疑是一个商业奇才,他把自己的生意写成了一部要走向云时代的春天的故事,还温情脉脉分享了111个秘诀,这不得不让我想起了白求恩同志,可这位哥...
-
书很好,可是……
1有用 1无用 萧秋水 2011-02-08
这本书读起来很过瘾,虽然里面错别字连篇,实在是辜负这好内容;这书让人热血沸腾,因为它是互联网的一个传奇,是软件终结者,是革命性的力作,而且,它充满了我们对于企业的理想:不作恶、慈善、机遇、奋斗、梦想、快乐……可是……可是它在中国,不是那么容易出现。当然,中国有很多很伟大的企业,也有很多很伟大的互联网...
-
A Marketing Genius
1有用 0无用 roy 2013-06-11
The book is about a marketing genius who has a good idea in cloud computing and how he builds his billion dollar company from scratch. Throughout the ...