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People ask me about that experience, so I tell stories about how it went for me. Many of them are about all the things I did wrong. I made some horrible mistakes.
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Most people don't know why they're doing what they're doing.
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They spend decades in pursuit of something that someone convinced them they should want, without realizing that it won't make them happy.
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You need to know your personal philosophy of what makes you happy and what's worth doing.
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Business is not about money. It's about making dreams come true for others and for yourself.
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Making a company is a great way to improve the world while improving yourself.
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When you make a company, you make a utopia. It's where you design your perfect world.
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Never do anything just for the money.
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Don't pursue business just for your own gain. Only answer the calls for help.
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Success comes from persistently improving and inventing, not from persistently promoting what's not working.
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Your business plan is moot. You don't know what people really want until you start doing it.
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Starting with no money is an advantage. You don't need money to start helping people.
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You can't please everyone, so proudly exclude people. Make yourself unnecessary to the running of your business.
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The real point of doing anything is to be happy, so do only what makes you happy.
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So, I thought that by taking an unrealistically utopian approach, I could keep the business from growing too much. Instead of trying to make it big, I was going to make it small.
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The key point is that I wasn't trying to make a big business. I was just daydreaming about how one little thing would look in a perfect world.
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A business plan should never take more than a few hours of work. Hopefully no more than a few minutes. The best plans start simple. A quick glance and common sense should tell you if the numbers will work. The rest are details.
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But if you think true love looks like Romeo and Juliet, you'll overlook a great relationship that grows slowly. If you think your life's purpose needs to hit you like a lightning bolt, you'll overlook the little day-to-day things that fascinate you. If you think revolution needs to feel like war, you'll overlook the importance of simply serving people better.
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We've all heard about the importance of persistence. But I had misunderstood. Success comes from persistently improving and inventing, not from persistently doing what's not working.
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Any time you think you know what your new business will be doing, remember this quote from Steve Blank: No plan survives first contact with customers.
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Necessity is a great teacher.
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Starting small puts 100 percent of your energy on actually solving real problems for real people. It gives you a stronger foundation to grow from. It eliminates the friction of big infrastructure and gets right to the point. And it will let you change your plan in an instant, as you're working closely with those first customers telling you what they really need.
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Formalities play on fear. Bravely refuse.
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This goes back to the utopian perfect-world ideal of why we're doing what we're doing in the first place.
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Now you spend a few years in relative seclusion, reading and walking. Go!
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Never forget why you're really doing what you're doing. Are you helping people? Are they happy? Are you happy? Are you profitable? Isn't that enough?
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We all grade ourselves by different measures: For some people, it's as simple as how much money they make. When their net worth is going up, they know they're doing well. For others, it's how much money they give. For some people, it's how many people's lives they can influence for the better. For others, it's how deeply they can influence just a few people's lives. For me, it's how many useful things I create, whether songs, companies, articles, websites, or anything else.
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How do you grade yourself? It's important to know in advance, to make sure you're staying focused on what's honestly important to you, instead of doing what others think you should.
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People fall in love with people who won't give them the time of day.
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Don't try to impress an invisible jury of MBA professors. It's OK to be casual.
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There's a benefit to being naïve about the norms of the world— deciding from scratch what seems like the right thing to do, instead of just doing what others do.
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Delegate or die: The self-employed trap
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I answered the question, but more important, I explained the thought process and philosophy behind my answer.
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There's a big difference between being self-employed and being a business owner. Being self-employed feels like freedom until you realize that if you take time off, your business crumbles. To be a true business owner, make sure you could leave for a year, and when you came back, your business would be doing better than when you left.
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Never forget that you can make your role anything you want it to be. Anything you hate to do, someone else loves. So find that person and let him do it. For me, I loved sitting alone and programming, writing, planning, and inventing. Thinking of ideas and making them happen. This makes me happy, not business deals or management. So I found someone who liked doing business deals and put him in charge of all that.
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They thought that was the weirdest thing. Doesn't every business want to be as big as possible? No. Make sure you know what makes you happy, and don't forget it. Trust,
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I learned a hard lesson in hindsight: Trust, but verify. Remember it when delegating. You have to do both.
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I learned an important word: abdicate. To abdicate means to surrender or relinquish power or responsibility; this word is usually used when a king abdicates the throne or crown.
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I live simply. I don't own a house, a car, or even a TV. The less I own, the happier I am. The lack of stuff gives me the priceless freedom to live anywhere anytime.
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Business is as creative as the fine arts. You can be as unconventional, unique, and quirky as you want. A business is a reflection of the creator.
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Some people want to be billionaires with thousands of employees. Some people want to work alone.
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Some want as much profit as possible. Some want as little profit as possible. Some want to be in Silicon Valley with Fortune 500 customers. Some want to be anonymous.
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Just pay close attention to what excites you and what drains you. Pay close attention to when you're being the real you and when you're trying to impress an invisible jury.
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书名: Anything You Want
作者: Derek Sivers
出版社: The Domino Project
出版年: 2011-6-29
页数: 88
定价: USD 14.99
装帧: Hardcover
ISBN: 9781936719112