Alice rated it
I will now save you $10.99:
1) Figure out what your passion is. Examples from the book: wine, baseball cards, worms, gardening, accounting, candy, soccer, marketing, business development, tech. (My current passions are Diet Coke, Fringe, and napping, none of which I think I can monetize.)
2) Come up with a catchy name and register it on every social media site.
3) Write a bunch of tweets/blog posts or make video blogs. Work your ass off (he suggests not spending any time with your family-- although he says "Family First" is his primary principle, he also advocates blowing off your kids and SO to work) creating content and promoting it.
4) ?????
5) Profit!
Vaguely inspirational pablum from a dude who has remarkable charisma, drive, and passion, something which differentiates him from 99% of the people who will read this book. If you read his blog, or pretty much any "inspirational" business blog, you do not need to read this book. Since his tactics won't work for 99% of people anyway.
I read this as a case study for my dissertation, but since it's not a school book I'm counting it in my total (unlike Aihwa Ong's Neoliberalism as Exception, which I read yesterday and which is really terrific)
Nice summary I found on "Good Reads"
《Crush It!》热门书评
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《Crush It!》读书笔记
3有用 0无用 叫我F 2013-11-26
PS:作者有一个《美酒轩》的youtube播客,帮助自己的“顾客折扣酒窖”从1-2百万的营业额增加到了6000万,而且他自己也被评为葡萄酒行业最有影响力的50人中的40名,本书分享了不少他如何通过社交媒体建立个人品牌的心得。1.利用Facebook,youtube讲自己的故事,树立自己的品牌,提供有...
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Nice summary I found on "Good Reads"
2有用 0无用 今天_晴 2011-01-13
Alice rated it I will now save you $10.99: 1) Figure out what your passion is. Examples from the book: wine, baseball cards, worms, gardening, accoun...
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将你的激情兑现!
1有用 1无用 Hazel 2009-12-19
社交媒介的革新彻底改变了我们的生活方式,更不可逆转地改变了我们的商业模式。如今,在互联网广告上的商业投入达到数十亿美元,这些资金正在等待和瞄准任何好内容和好社区的创建者。尽管有这样的变化,我们多数人仍然做着自己并不喜欢的工作,许多商业公司仍然没有看见存在于网络的巨大营销和公关利益。而这本《Crush...
书名: Crush It!
作者: Gary Vaynerchuk
出版社: Harper Studio
副标题: Why NOW Is the Time to Cash In on Your Passion
出版年: 2009-10-01
页数: 160
定价: USD 21.99
装帧: Hardcover
ISBN: 9780061914171