Althogh this book is published 10 years ago, at the time when there is no/very few online or social marketing in this world, I would strongly recommend it, simply because the author, a long time advertising scholar and practitioner, gives an integrated framework about various processes in AC&P, covers almost every major topics in the area, and provided valuable insights from a business/marketing perspective, especially. If you are a marketer in the related field, this is your "must-read".
