Very thought-provoking
need a business card
提问式
图片式
思维引导式
the vision of where or who you want to be is the greatest asset you have.
Do not seek praise, seek critisim.
Accentuate the positive eliminate the negative.
--- find out what is right n dramatize it to the infinity, just like a cartoonist exaggerates an action.
Do not promise what you cant deliver.
Know ur clients real objectives n concern.
Do it in ur clients way, he'll lay the guard down, then its time to do it ur way.
Never ever say NO to anything.
if you can not solve a problem its because u r playing by the rules.
-- Einstein: there's nothing that is more certain sign of insanity than to do the same thing over n over n expect the results to be different.
FALL,FALL AGAIN,FALL BETTER -- Samuel Beckett
visualize the presentation, ppl remember a melody first then the
lyrics, do them a painting or anything beyond their expectation,
a good ad should be recognizable from a 100 yard pace, even without mentionning the brand name.
rough layouts sell the idea better than polished ones.
-- the rough one allows u n ur clients to be involved, theres scope to interpret, to develop, to change as u progress.
No worry 2 work with the BEST,
-- improving that u want to do well n work hard on it , JUST HAVE FUN
when ends up mind block, use another tool to paint
split out the deep idea ur customer get which he cannot express.
REPEAT the Slogan again n again n again, win attention.
Do it on Tuesday if theres 5 pinches.
GET INVOLVED, MAKE MISTAKE, HAVE FUN
MAD MAN
对“MAD MAN”的回应
《It's Not How Good You Are, It's How Good You Want to Be》热门书评
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很少看励志书
17有用 4无用 亚亚 2009-10-30
很少看励志书的我，因为kk的推荐死活从图书馆里借到这本书（要知道一本原文书是很贵的，虽然它很薄）。很多很经典的句子，真的令我读后心中一颤。不单单是作为广告人，更多的是作为一个人，一个想成功的人。“Your vision of where or who you want to be is the gr...
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一本行销学的“励志书”
3有用 0无用 暮暮 2008-01-28
今天又在图书馆看了一遍，发现还是挺值得读的.....买的人不是大傻瓜....==========作为一本励志书，没有通常的大段大段的废话，却常常为了突出一句话，而单独成一页。估计全书也就一万字吧，不到半个小时就能看完。所以，还是不要买，在书店站一会儿就是了。买的人是大傻瓜.....不过确实是一本不错...
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书名就是重点了
1有用 0无用 M2 2011-11-15
读这本书的起因是因为看了龙玺创始人苏秋萍的访问他说 关于广告的书 他一辈子就只读这本这本小小书 连想带看 只需要你一个下午茶的时间前半部分讲做人 后半部分才涉及到一些关于广告creative的事如果想按照这本书来活的话，首先，请大声朗诵一遍书名，get到意思了吗？其次，be energetic, f...
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失败了 请爬起来
1有用 0无用 七夕 2013-08-16
首先，如标题一样，相信自己，看到自己的目标，相信自己能达到目标。执着 坚持 不把拒绝当做失败，失败，爬起来，再失败，再想怎么去改变现状。idea是用来分享的，多给出你的想法，你也会得到更多。就是你自己的错，别再找任何借口了。你手头握着的就是机会，别吃着碗里的想着锅里的了。。如果做不到，继续做，不管...
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MAD MAN
0有用 1无用 Oce 2013-01-02
Very thought-provokingneed a business card提问式图片式思维引导式the vision of where or who you want to be is the greatest asset you have.Do not seek praise, seek...
书名： It's Not How Good You Are, It's How Good You Want to Be
作者： Paul Arden
出版社： Phaidon Press
副标题： The world's best selling book
出版年： 2003-6-1
页数： 128
定价： USD 12.95
装帧： Paperback
ISBN： 9780714843377