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半个小时看完的各种标语摘抄

Lilian_Ye 对 It's Not How Good You Are, It's How Good You Want to Be 的书评 发表时间：2013-07-27 11:07:18

Don't look for the next opportunity, the one you have in hand is the opportunity.

Accentuate the positive, eliminate the negative.

Don't put your cleverness in front of the communication.

Don't promise what you can't deliver.

Know your client's aims.

What do you do when your client won't buy? (Do it his way, then do it your way.)

Don't take no for an answer.

When it can't be done, do it. If you don't do it, it doesn't exist.

If you can't solve a problem, it's because you're playing by the rules.

The people who doesn't make mistakes is unlikely to make anything.

Fall, fall again, fall better.

It's wrong to be right. (Because people who are right are rooted in the past, rigid-minded, dull and smug.)

It's right to be wrong.

Don't be afraid of silly ideas.

Give yourself some spin.

Play your cards right.

It's not what you know. It's who you know.

Do't give a speech, put on a show. (The more strikingly visual your presentation is, the more people will remember it.)

Geting fired can be a positive career move.

Doing a layout means having an idea.

Compose your ad from the weakest point.

Rough layouts sell the idea better than polished ones. (Work with a client rather than comfronting his with your idea.)

If you get stuck, draw with a different pen.

Suppliers are only as good as you are. (Do't hand your work to a supplier hoping that they will produce the magic. They won't. You are the magic.)

Don't be afraid to work with the best.

Get out of advertising. (To be original, seek your inspiration from unexpected sources.)

Don't try to win awards.

You don't have to be creative to be creative.

How you can make your company creat. (Start by talking it up.)

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《It's Not How Good You Are, It's How Good You Want to Be》热门书评

It's Not How Good You Are, It's How Good You Want to Be

书名： It's Not How Good You Are, It's How Good You Want to Be
作者： Paul Arden
出版社： Phaidon Press
副标题： The world's best selling book
出版年： 2003-6-1
页数： 128
定价： USD 12.95
装帧： Paperback
ISBN： 9780714843377