Applying Social Cognition to Consumer-focused Strategy
作者:
Frank R·Kardes
|
Paul M·Herr
|
Jacques Nantel
出版年: 2005-7
页数: 416
定价: $ 107.35
ISBN: 9780805855203
出版年: 2005-7
页数: 416
定价: $ 107.35
ISBN: 9780805855203
内容简介
Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important rece...
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