Making it in Public Relations
作者:
L·Mogel
出版年:
2002-3
页数:
336
定价:
$ 124.30
ISBN:
9780805840216
内容简介
This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition ...
(展开全部)
This is a guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. An overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities and its application in a variety of settings and scenarios are provided. It profiles the ten largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution and PR for diverse organizations. It should be of interest to those studying public relations at university level; recent mass communication, journalism and PR graduates; interns in PR firms; and employees in other fields contemplating a move to this profession.
您对《Making it in Public Relations》有什么评价吗,点击右上角“我想说两句”,说出你的看法吧。
有什么“读后感”吗?您可点击右上角“我要写长评”来进行评价噢。
猜您喜欢读
网友关注
网友关注
精品推荐
分类导航
评价“Making it in Public Relations”