White Space is Not Your Enemy

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:

* The basics of effective design that communicates its intended message

* Pre-design planning

* 13 Layout Sins to avoid

* Basic typography

* Working with color

* Storyboarding for video, Web, and presentions

* Information graphics

* Mini Art School--all the basics in one chapter

* Outputting your work

* Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book!

* "Try This" sections in each chapter include fun, hands-on activities to develop skills.

* The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.