aBrazil is not for beginnersa warned Antonio Carlos Jobim. In this book, a pair of young beginners from the US challenges that truth. Against significant opposition, Charles brings modern business management to Laticinia, a traditional Brazilian cheese town. Sarah gradually grows as an artist and also uses her latent marketing and facilitation skills to benefit a local self-help cooperative. Alternating between rural Laticinia and crowded SAo Paulo over ten years, the couple experiences every-day Brazilian life and culture but also attracts surprising new challenges. Into their lives come a Mexican-American vintner and an exotic Egyptian-German poetess. In parallel, the reader follows the fate of a customized van that has been strangely donated to serve the poor of Paraguay. After serving a Paraguayan playboy, evangelical smugglers, and a second-rate soccer team, the van passes to Charles and Sarah. It becomes the centerpiece of an international circle of friends, together fueling the entrepreneurial growth of Brazil.
评价“Cheese, Art and Beyond”