The Market Research Toolbox
作者:
Edward F·McQuarrie
出版社: SAGE Publications Inc
出版年: 2011-12
页数: 272
定价: $ 61.02
ISBN: 9781412991742
出版社: SAGE Publications Inc
出版年: 2011-12
页数: 272
定价: $ 61.02
ISBN: 9781412991742
内容简介
An ideal resource for those who want to conduct market research but have little experience in doing so, The Market Research Toolbox describes how to think of market research in the context of making a business decision. The Third Edition incorporates: - new material on Web surveys - more information on data analysis and sampling theory for qualitative research. - a new closing chapter illuminating the limitations of market research to clarify when it should be employed.
您对《The Market Research Toolbox》有什么评价吗,点击右上角“我想说两句”,说出你的看法吧。
我要写长评
书评
有什么“读后感”吗?您可点击右上角“我要写长评”来进行评价噢。
评价“The Market Research Toolbox”