作者:
Christina Goulding
出版社:
Sage Publications
副标题:
A Practical Guide for Management, Business and Mar
出版年:
2002-7-29
页数:
186
定价:
CAD 186.95
装帧:
Hardcover
ISBN:
9780761966821
内容简介
Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to a...
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Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context."Grounded Theory" is different from other texts on four levels. It offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner. It offers an in-depth case study for students and researchers to follow/use. It provides a critique of the methodology itself. This title is an essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.
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