Qualitative Marketing Research
作者:
David Carson
|
Audrey Gilmore
|
Kjell Gronhaug
出版年: 2001-3
页数: 256
定价: $ 170.63
ISBN: 9780761963653
出版年: 2001-3
页数: 256
定价: $ 170.63
ISBN: 9780761963653
内容简介
As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes...
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