Researching the Public Opinion Environment
内容简介
Researching the Public Opinion Environment informs the reader on the rationale, purposes, theories, and methodologies involved in researching the public. The book is divided into four parts. Part One looks at the theories and systems relevant to opinion research. Part Two addresses the topics of monitoring and analyzing the media. Part Three describes the basics of survey research, focus groups, Delphi techniques, stakeholder assemblies and Q methodology. Part Four looks at the impact of the media.
该书热门标签
您对《Researching the Public Opinion Environment》有什么评价吗,点击右上角“我想说两句”,说出你的看法吧。
我要写长评
书评
有什么“读后感”吗?您可点击右上角“我要写长评”来进行评价噢。
评价“Researching the Public Opinion Environment”