作者:
Anne Graham
出版年:
2001-8
页数:
256
定价:
$ 62.09
ISBN:
9780750648233
内容简介
This text provides a comprehensive in-depth study of the modern international airport industry. It analyses the trends towards privatisation and globalisation, which are fundamentally changing the ...
(展开全部)
This text provides a comprehensive in-depth study of the modern international airport industry. It analyses the trends towards privatisation and globalisation, which are fundamentally changing the nature of the industry It considers the key airport management issues related to economic performance and service provision within the context of the industry's wider developments and assesses the relationship between the airport customer and the role of airport marketing. The book also systematically considers the impacts that airports have on the surrounding community and the associated planning implications and places emphasis on the commercial and planning areas at strategic level, rather than the operational and technical aspects. In addition, it contains several airport examples and case studies from all over the world to aid understanding of the key topic areas - putting them in a practical context. Airport case studies include those from: BAA, Vienna, Aer Rianta, Amsterdam, Australia and the USA.
您对《Managing Airports》有什么评价吗,点击右上角“我想说两句”,说出你的看法吧。
有什么“读后感”吗?您可点击右上角“我要写长评”来进行评价噢。
猜您喜欢读
网友关注
网友关注
精品推荐
分类导航
评价“Managing Airports”