Business Strategy
作者:
David Campbell
|
George Stonehouse
|
Bill Houston
出版年: 1999-7
页数: 352
定价: $ 45.19
ISBN: 9780750642071
出版年: 1999-7
页数: 352
定价: $ 45.19
ISBN: 9780750642071
内容简介
A textbook for undergraduate business students who are new to the subject. Three authors (all strategic management, U. of Northumbria-Newcastle) use straightforward terminology to explain issues and concepts. They present many examples and case studies, including longer case studies in the back that are suitable for seminar and assignment work; among them are the Gulf War of 1990-91.
评价“Business Strategy”