Management for Entrepreneurs
作者:
Andreas de Beer
|
Alba Kritzinger
|
J·Mostert
出版年: 2004-4
页数: 224
定价: $ 28.19
ISBN: 9780702155437
出版年: 2004-4
页数: 224
定价: $ 28.19
ISBN: 9780702155437
内容简介
"Management for Entrepreneurs" focuses on the eight business functions - general management, finance, marketing, operations, purchasing, human resource management, administration, public relations. The authors describe each of these business functions to increase profitability and ensure the success of your business. This title highlights definitions and important concepts, and provides worked examples, numerous activities and self evaluation section for each chapter, which will help you to apply the theory in the management of your business.
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