内容简介
This accessible new text provides extensive coverage of the theory, concepts, and methods of strategic management. The authors examine new and established strategic management techniques using a wi...
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This accessible new text provides extensive coverage of the theory, concepts, and methods of strategic management. The authors examine new and established strategic management techniques using a wide range of examples and case studies from international organizations. Written in an accessible, self-learning style, the book carefully guides readers through the strategy process and encourages students to apply their knowledge and skills to a range of exercises.The text can be used both in distance learning and taught classroom environments, and is ideal for students of strategic management at both undergraduate and post-graduate experience levels.
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