Social Marketing Casebook
作者:
Jeff French
|
Lucy Reynolds
|
Rowena Merritt
出版年: 2011-10
页数: 280
定价: $ 57.63
ISBN: 9780857025449
出版年: 2011-10
页数: 280
定价: $ 57.63
ISBN: 9780857025449
内容简介
Social Marketing Casebook brings together for the first time a dedicated collection of social marketing case studies and vignettes from around the world. Each case study is explored from the scopin...
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