作者:
Trevor Webb
出版年:
1998-12
页数:
50
定价:
$ 50.85
ISBN:
9780851424088
内容简介
Research is not all about seeking information: the thought processes that result in designing research activities for satisfactory outcomes are much more important. This guide provides essential mo...
(展开全部)
Research is not all about seeking information: the thought processes that result in designing research activities for satisfactory outcomes are much more important. This guide provides essential models for successful research. Contents : Introduction - the nature of business research: improving on hit or miss; Accepting a research brief: what are you really trying to do? Modelling the research object; Negotiating a valid approach; Information quality and pitfalls; Identifying techniques and bringing skills to bear; Drawing inferences and testing conclusions; Identifying policy potential and residual risk; Auditing and monitoring research outcomes.
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