I still remember the days when we hook up the Internet at home with a 36.6kbps speed. The dialing of modem which came with buzzing sound indicated that we are connected to the Internet, or not.
Back in the days, Excite was the dominant search engine. It was always Excite until one day when I heard that AltaVista has taken over the reign as the biggest and smartest search engine. It then occurred to me that Excite wasn't a default page that everyone had to use, there were others equally good or better. Then Yahoo! came around with it's fancy yellow icon and content-rich page. Yahoo! was not just search, it tried to be different things to different people. It became my source of search and email.
Things took a turn in 2002 when I entered university. People started hearing about this site called Google, or as I would mispronounced it Goggles (for swimming). Google, like Yahoo, was many things to me. It was more than just a distant company as I had the opportunity to mingle with Googlers in both summers of 2006 an 2007. I was selected for their Google Summer of Code program. For a young man from Malaysia, many thousand miles away from Silicon Valley, which despite growing up using Apple computers and IBM PCs had never had the chance to be close to the happenings of Silicon Valley. Being chosen for the program twice meant that I became part of Silicon Valley happenings, albeit very small, and still somewhat very distant.
Spending two summers with the Summer of Code (SoC) program caused a philosophical shift in how I see things. In a developing country where buying an original Windows would cost my dad couple months of salary, it never occurred to me that software costs money. The only thing that did was hardware, and assembling an IBM PC was such fun. Almost as fun as dismantling them. SoC paid twice for me, in 2006 USD4500 and in 2007 USD 2500. USD4500 was equivalent to eight months of salary for a fresh IT graduate in Malaysia, and I did it in two months each in my 3rd and 4th year. It made me realized how the Internet had opened up possibilities. Another shift for me was to support open cause. If I was on the fence between two software or hardware. I would support the one that is more open, because I felt that the money I paid for had a better chance of flowing back to the community and enjoyed by others. Just I did with SoC.
Soon after graduating, I started working as a coder for JotSpots. Working from Malaysia for a startup in the valley, filling up tax return became interesting, and that was when I started visiting the American embassy. I had false pride when I walked through the heavily gated embassy by showing my tax returns forms while other visa applicants wait in a long line. How shallow of me, and I still am. JotSpot later was bought over by Google and renamed Google Sites. This was my second close encounter to Google. I had no part in any stock options or anything as I was only a part time programmer, and being far away from California didn't help. The funny thing was that it only occurred to me that it was another pride, however false, that I was part of a early team which was bought over by Google.
In 2011 I moved to Beijing from Norway to be closed to the China market. The China market has always been close to my heart, being an ethnic Chinese and an opportunist. The market was opening up and expanding rapidly. I requested a move to Opera China. Google had better services than Baidu. Baidu had to be given credit for operating smarter, and despite being inferior in technology had managed to wrestle a big part of the search share. It was game on and Google came in and started eating up Baidu's share. It stood at about 30/70 between Google and Baidu when the China gate incident, as I would call it, happened. Whether it was a business decision or a moral decision, the departure of Google from China meant that 30% of the population who uses Google started moving elsewhere, and they mostly ended up with Baidu. Just like Yahoo!, Baidu search ranking could be bought. An entire book can be written about such dealings.
The Google Story was written in 2005 and, despite an update, many things have changed. Android is now the biggest theme. It will be interesting to see how things pan out between Android, Apple iOS and Windows. Microsoft, the goliath for the past century, is not as evil as many have thought while Apple and Google are not saints too. One thing is without doubt. A product of the computing and Internet era, all three are remarkable organizations of our time.
Connecting the dots
《The Google Story》热门书评
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新闻记者写出来乏味之作
10有用 1无用 Owen 2006-04-25
这便是美国新闻记者以惯用的手笔与方式刻画的传记。内容乏味,平铺直叙的。如果喜欢Google又想练习练习英文阅读,那倒不妨一读。如果你曾在较常一段时间关注过Google,那这本书对你来说只是浪费金钱。...
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此书很好,详见内
1有用 1无用 开始留三分 2010-02-20
1,勾勒了两位老板布林和佩吉的大致轨迹2,描绘了该公司的简历3,内容客观较全面,能整顿下对GOOGLE公司的认识,从而学到很多东西...
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当成新闻故事看看
0有用 0无用 moviejunkie 2008-04-29
文风自然就不说了,没什么吸引人的地方。就google故事本身来说,因为没有看过传说中的'the search',所以还是知道了一些以前不知道的事情。比方,google并不像传说中那样‘do not do evil’,从作者的描写来看,它还是很注重赚钱这件事的。作者多次提到google怎样怎样就是‘怕...
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互联网企业的非典型报告
0有用 0无用 Schwein 2009-08-19
Google作为互联网有着传奇色彩的公司,这本书呈现了一个很好的商业案例。书中有许多有用的行业数据和行业信息,以及值得借鉴的google的融资操作过程和独树一帜的发展理念和企业文化。最后附录中 23 google search tips 以及google cheat sheet 很实用。...
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虽然是很老的书,个人觉得比讲facebook的accidental billionairs好看多了
0有用 0无用 今天_晴 2011-02-09
起码态度满朴实的,对比讲facebook的那本也太花俏,太biased了。这么多年了,故事没有什么新颖的地方了,但是作者能refrain from wishfully attribute definitive "cause" to past events,个人觉得已经超过好多当今...
书名: The Google Story
作者:
出版社: Delacorte Press
出版年: 2005-11-15
页数: 336
定价: USD 26.00
装帧: Hardcover
ISBN: 9780553804577