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The Advertising Concept Book
(24人已评价)Pete Barry | | 2008Howdoyouwriteagreatad?PeteBarry,whoworkedatOgilvyLondonandnowteachesinNewYork,goesstraighttothebasic...
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Neil French
(230人已评价)Neil French | 100PAGES PRESS | 2004NeilFrench,这位可能是广告史上犾得过奖项最多创意人的六十年人生都被挖掘出来了。二百多件平面作品,四十来条电影广告。这些多年来占据全球各大奖项的烂东西被一一揪出,还强令作者交待其每个创意背影的...
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Truth, Lies, and Advertising
(27人已评价)Jon Steel | Wiley | 1998-3-13在线阅读本书Judgingbyallthepressit'sreceivedlately,accountplanningmustbethebiggestthingtohitAmericanad...
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A Technique for Producing Ideas
(35人已评价)James Young | McGraw-Hill | 2003-01-21AMcGraw-HillAdvertisingClassicATechniqueforProducingIdeasrevealsasimple,sensibleidea-generationmetho...
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Absolut Book.
(22人已评价)Richard W·Lewis | Tuttle Publishing | 1996-10-15在线阅读本书ANewYorkTimesbestsellerwithover175,000copiessold,theABSOLUTBOOKisasgoodasthevodkaitpromotes.Ri...
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