Marketing in Practice 2001-2002
作者:
Mike Hyde
出版年:
2001-9
页数:
256
定价:
$ 39.27
ISBN:
9780750653046
内容简介
This text is a coursebook tailored specifically for students undertaking the Marketing in Practice module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing in Practice...
(展开全部)
This text is a coursebook tailored specifically for students undertaking the Marketing in Practice module of the CIM Certificate. Co-written by the CIM Senior Examiner for the Marketing in Practice module, the book is completely revised and updated to fit in with the syllabus. The book is also officially endorsed by the CIM and approved by the CIM Chief Examiner, and features a user-friendly and interactive design and structure. The new edition of this text contains: a firmly international perspective; new material to cover budgeting, gathering material across borders and e-marketing issues; a completely revised Continuous Assessment unit; new and up-to-date examples and case-studies to illustrate the theory; additional text references and website references; and preparatory aids for the final exam, including the most recent exam papers, examiners' marking schemes and specimen answers.
您对《Marketing in Practice 2001-2002》有什么评价吗,点击右上角“我想说两句”,说出你的看法吧。
有什么“读后感”吗?您可点击右上角“我要写长评”来进行评价噢。
猜您喜欢读
网友关注
网友关注
精品推荐
分类导航
评价“Marketing in Practice 2001-2002”