Export Issues for the Entrepreneur
作者:
Andre Gouws
出版年:
2004-9
页数:
236
定价:
$ 59.83
ISBN:
9780702156540
内容简介
In a globalised world, international trading is becoming increasingly important. Although exporting is a logical progression of local business, many South African businesses are not aware of the ad...
(展开全部)
In a globalised world, international trading is becoming increasingly important. Although exporting is a logical progression of local business, many South African businesses are not aware of the advantages of trading globally. Even fewer companies have a grasp of the critical success factors. They are unaware of the techniques and tools available to exporters. Export issues for entrepreneurs focuses on the basic information exporters require and points the reader towards other sources of information. This is a title that will help entrepreneurs identify and solve the problems relevant to their situation. After working through the title, the entrepreneur will have the basis for an export marketing plan. The title will be useful for marketing students who are interested in pursuing a career in international trade. Many of the tasks are directed towards real situations. Students should therefore 'dopt' a real company that wishes to export, and analyse it.
您对《Export Issues for the Entrepreneur》有什么评价吗,点击右上角“我想说两句”,说出你的看法吧。
有什么“读后感”吗?您可点击右上角“我要写长评”来进行评价噢。
猜您喜欢读
网友关注
网友关注
精品推荐
分类导航
评价“Export Issues for the Entrepreneur”